As of 2019, over 3.5 billion active social media users worldwide. This represents a 9% increase from the previous year.
With such a large percentage of the world’s population using social media platforms, it’s no wonder that businesses are turning to these channels to market their products and services.
But with so many different social media platforms out there, it can be overwhelming to know where to start.
Here are some tips on how to market your new business using social media platforms:
1. Define your goals
Before you start using social media for marketing, it’s important to define what your goals are. What do you hope to achieve through social media?
Are you looking to increase brand awareness? Drive more website traffic? Generate leads and sales?
Once you know your goals, you can tailor your social media marketing strategy accordingly.
2. Identify the right platforms
Not all social media platforms are equally effective for marketing purposes. Some platforms are better suited for specific goals than others.
For example, if you’re looking to drive website traffic, LinkedIn and Twitter are better platforms than Facebook. However, if you’re looking to generate leads, Facebook may be a better option.
It’s important to identify the right platforms for your business and tailor your content accordingly.
Here’s one example, Ellen Negley, a tropical art painter, has been utilizing Facebook to attract more fans. Since most of her target audience is on the said platform, she gets to engage with them accordingly.
3. Create valuable content
One of the most critical factors in social media marketing is creating valuable content. Your content should be interesting, informative, and relevant to your target audience.
It should also be shareable and engaging so that people will want to share it with their followers.
4. Use effective calls to action
If you want people to take action after reading your content, you need to include compelling calls to action. A call to action is a statement or question that encourages the reader to do something, such as visiting your website or making a purchase.
Your calls to action should be specific so that people know exactly what you want them to do. They should also be clear and concise so that people don’t get confused about what they should do.
5. Monitor and analyze your results
It’s essential to track the results of your social media marketing efforts to see what’s working and what’s not. Use analytics tools to track how many people view your content, how many leads you’re generating, and how much traffic your website receives.
This information will help you fine-tune your social media marketing strategy and make adjustments as needed.
Benefits of using social media platforms for marketing?
There are many benefits to using social media for marketing purposes. Some of the key benefits include:
1. Increased brand awareness – When you post content about your business on social media, it can help increase brand awareness among your target audience. As people see your content, they may be more likely to remember your brand and consider doing business with you.
2. Increased website traffic – Social media platforms are great for driving traffic to your website. By sharing links to your website on social media, you can reach a larger audience and generate more traffic.
3. Increased leads and sales – Social media is a great way to generate leads and sales from potential customers. By providing valuable content and using effective calls to action, you can encourage people to take the next step and contact you or make a purchase.
4. Better customer engagement – Social media platforms provide an opportunity for you to engage with your customers and build relationships. By responding to comments and questions, you can show that you care about your customers and their experience with your business.
5. Improved search engine ranking – When you use social media to promote your website, it can help to improve your search engine ranking. As more people share links to your website on social media, it will signal search engines that your site is popular and relevant, which can help to improve your ranking.
In conclusion, social media is a great way to market your business. Using the right platforms and creating valuable content can reach a larger audience and generate more leads and sales. Additionally, social media can help to improve your search engine ranking and increase brand awareness among your target audience. So if you’re looking to market your business, consider using social media as one of your primary marketing tools.