One tricky part about managing a small business is attracting new customers when other established competitors are in the market. You might lack the resources and platforms needed to promote your brand as aggressively as they do; however, there are still other choices online. Using the right approach will increase your brand awareness without spending a vast sum of money.
One of the most efficient plans is consistent brand awareness and credible identity. Once you’ve identified your audience’s needs and established your brand in the market, promoting your business through social media or other available resources will become much more manageable. Below are six tips that will help promote your business.
Build and Maintain Your Website
To build consistency and credibility, you’ll have to develop and maintain a straightforward design and informative website. You can use different platforms to create a simple, cheap site that requires little to no technical knowledge and experience. You’ll have to optimize the site for mobile phones and desktop computers to make it quicker for shoppers to gather the information they need, regardless of the devices they’re using.
Depending on who you’re planning to target, your website should have the following:
- Blog posts
- Organizational structure
- Background and history
- Values and mission
- Contact information
- Email address
- Products or services offered
- Business hours
Because trends change rapidly, keep changing your website. For example, if you’re running a family restaurant, you must update the menu for lunch and dinner on your website so that your customers can decide what to order in advance.
Make Use of Local Listing Service
You’ll also have to consider registering your business with local listing services. That will enable online shoppers to find your brand on search engines quickly. You often only have to fill out an information form and follow the websites provided by the website to complete the registration process. Then, you can submit your application through postal mailing or do it over the phone.
It only takes a few minutes, but it can already help your customers find you easily. Here’s a list of standard listing services you can use of:
- White/yellow pages
- Better Business Bureau
- Microsoft’s Bing
- Yahoo! Local
Use Search Engine Optimization
Using relevant keywords to optimize your site’s visibility on search engines is another aspect of digital marketing. Getting a higher search engine ranking will increase your website’s traffic. Using the right search engine optimization approach will aid you in reaching that goal. You can also find buttons and features to help you gather information and create meta descriptions for your website.
It’ll also help you get a higher search engine ranking. SEO has two primary categories: off-page SEO and on-page SEO. Off-page SEO refers to the factors that affect how your website gets ranked by search engines, while on-page SEO refers to the configurations on your website.
Make Podcasts or Video Content
To reach their target audience, many owners now take advantage of video content that can come in different forms, like informational videos, podcasts, or tutorial videos. Having these kinds of content on other platforms will generate more organic traffic for your website and establish your brand’s credibility.
Your video content needs to be relevant, appealing, and work as blog content on your site. Using video content will also increase brand awareness to other customers. You can use different videos to promote your brand, like announcement videos, live stream videos, animated videos, Q&A videos, informational videos, podcasts, or tutorial videos.
Now, more and more people listen to podcasts about a specific topic. Make use of this creative and innovative approach.
Use Organic Marketing Methods
Organic marketing refers to the process of naturally attracting your customers. It’s fully efficient, especially if organic word-of-mouth is part of the process. Through blog posts, articles, product reviews, or other content, your target audience will check the products and services you’re offering. Here are marketing tips that can increase organic traffic:
- Be active on social media
- Gather data on the traffic
- Use SEO for images and texts
- Deliver relevant content
Take Advantage of Social Media
Using social media is cheaper compared to traditional media. Opening an account for your brand will help potential customers find you easily. Ensure that the logo matches the image you’re trying to build online. You can also maintain your brand identity, drive organic traffic to your website, and generate campaign materials.
You can have the same campaign material across your social media accounts. Make engaging content so that potential shoppers will click on the link that leads them to your website; therefore, improving your overall off-page SEO.
One of the most innovative ways of getting potential customers is through reviews and word of mouth. You’ll get a higher brand awareness when people start talking. You can find different approaches that enable you to promote your brand without wasting too much money and time through online platforms. It might take time to see the results, but you’ll have peace of mind that your leads are prospects planning to buy.