E-commerce is a booming industry, and if you’re not taking advantage of it, you’re missing out. Insider Intelligence predicts that this year, e-commerce sales in the U.S. will increase by 16.1 percent and reach $1.06 trillion. That’s a lot of money up for grabs! If you want to increase your share of that market, read on for some tips on boosting your e-store sales.
Ensure Your Mobile Presence
One of the first things you need to get is a mobile-friendly website design. A website optimized only for computers will not work well on mobile phones. More and more shoppers are using their smartphones and tablets to do their shopping, and if your site isn’t optimized for mobile, you’re going to lose out.
Use a responsive design so that your site looks good and works well on all devices. You can do this by choosing a web design and maintenance service that specializes in making websites mobile-optimized.
Register Your Google Business Profile
You should register and get a Google Business Profile.This free listing on Google allows you to list your business information, hours, contact details, and more. It also allows customers to leave reviews, which can give you some valuable feedback and help you improve your business
Another way to improve your local ranking is to get listed in online directories. There are many directories, such as Yelp, Angie’s List, and Yellow Pages. Getting listed in these directories can help you reach more potential customers.
Ensure Your Rank in Local Searches
You also need to make sure you’re ranking high in local searches. Many shoppers use their smartphones to do a quick search for a product before they buy it. If your store doesn’t come up in the search results, you will lose out on potential customers.
To improve your ranking, make sure you use local keywords and include your city and state in your meta tags. This matters even if you don’t have a physical store.
Make Your Site Easy to Use
Your e-store should be easy to navigate and user-friendly. If it’s not, shoppers are likely to get frustrated and give up before they even reach the checkout.
Make sure your menus are clear and easy to understand and that it’s easy to find the products shoppers are looking for. Use high-quality product photos and videos, and make sure the descriptions are clear and concise.
Make Sure Your Checkout Process is Easy
The checkout process is one of the most critical aspects of your e-store, so you need to make sure it’s easy to use. The last thing you want is for shoppers to get to the checkout and then abandon their carts because the process is too complicated.
Keep your checkout process short and sweet, and make sure there are no surprises. Use clear, concise language and include all the necessary information upfront. Also, provide as many payment options as possible.
Include Customer Reviews
Customer reviews can be incredibly helpful in boosting sales. They provide social proof that your products are good quality and that other people have been happy with their purchases.
Include customer reviews on your product pages and on your home page and blog. You can also showcase customer testimonials on your social media channels.
Offer Free Shipping
Free shipping is one of the most effective ways to boost sales. In fact, a 2021 study by Power Reviews found that 96 percent of online shoppers said free shipping is an essential factor for them to buy online.
If you’re not already offering free shipping, now is the time to start. You can offer it on all orders or set a minimum purchase amount required to qualify.
Everybody loves a good deal, which is why discounts are so effective in boosting sales. Just make sure you don’t discount your items too much, as this can devalue your brand.
Also, be strategic about when you offer discounts. For example, you might want to provide them during slow periods or holidays. You can bundle slow-moving items with fast-moving items and offer a bundle discount.
Implement These Tips and Monitor Your Results
These are just a few ways you can boost your e-store sales. Make your e-store mobile-friendly, register your Google Business Profile, get listed in online directories, and rank high on local searches. Also, make your entire site and checkout process easy to use and include customer reviews. Offer free shipping and discounts to further entice buyers.
Use these tips to get started and monitor how they work for you. You can improve traffic to your site and conversion rates by following these tips and boost your e-store sales. Remember that it takes time to see results, so be patient and keep at it.